Creating Content for Generation X, Y and Z

Creating Content for Generation X, Y, Z

Nowadays it is crucial for companies to know as much as possible about their target audience due to the fierce competition that drives the market. For marketers it is essential to know where and how their potential customers spend their time in order to know which channels are the most suitable and how to spend resources effectively.

In order to successfully target the potential audience, the content has to be adapted accordingly: the generation X, generation Y and generation Z are contributing the majority of the global purchasing power, therefore, it is even more important to get to know the generations, their values, motivations and preferences.

This series of articles analyses the different generations on their online behavior, purchase intentions and online presence. With the help of these efforts, marketers and companies have a clear overview of generation X,  generation Y and generation Z, which can help them target their audience more efficiently and have a better understanding of the generations and what they value.

Generation X, Y, Z overviewe

Generation X

Whenever the birthdate is between 1965 and 1979, the person is considered to be part of the generation X. Even though this generation only makes out one fourth of the U.S. population, their purchasing power already represents 31% of the total U.S. income.

overview generation x y z

Generation Y

Generation Y,  also known as Millennials, are born between 1980 and 1995. In the U.S., they are already responsible for 1.3 trillion dollars of yearly spending, which is equal to 20% of the nation’s total.

overview generation x y z

Generation Z

Generation Z are born after 1995 and they are considered the future of global economy. By 2020 this generation will be the largest group of consumers worldwide.

Generation Y Social Media Usage Millennials

How the different Generations use Media differently

In order to target the audience better it is crucial to know where the target audience spends time (online). Another important factor is to be informed about which format of advertising they prefer in order to increase the efficiency even more. .

Lessons Learned

A great summary of the whole series that draws conclusions from the different articles and insights. This enables a sound understanding of the most important outcomes from the research of Generation X, Y and Z.

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