Creating Content for Generation X, Y, Z
Nowadays it is crucial for companies to know as much as possible about their target audience due to the fierce competition that drives the market. For marketers it is essential to know where and how their potential customers spend their time in order to know which channels are the most suitable and how to spend resources effectively.
In order to successfully target the potential audience, the content has to be adapted accordingly: the generation X, generation Y and generation Z are contributing the majority of the global purchasing power, therefore, it is even more important to get to know the generations, their values, motivations and preferences.
This series of articles analyses the different generations on their online behavior, purchase intentions and online presence. With the help of these efforts, marketers and companies have a clear overview of generation X, generation Y and generation Z, which can help them target their audience more efficiently and have a better understanding of the generations and what they value.