{"id":3588,"date":"2020-10-14T11:03:07","date_gmt":"2020-10-14T09:03:07","guid":{"rendered":"https:\/\/www.engarde.net\/graz\/?post_type=pt-project&#038;p=3588"},"modified":"2022-11-04T15:30:10","modified_gmt":"2022-11-04T14:30:10","slug":"posch-markenpositionierung-branding-hidden-champions","status":"publish","type":"pt-project","link":"https:\/\/www.engarde.net\/graz\/project\/posch-markenpositionierung-branding-hidden-champions\/","title":{"rendered":"POSCH Markenpositionierung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3588\" class=\"elementor elementor-3588\" data-elementor-post-type=\"pt-project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cd422ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cd422ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-682512f\" data-id=\"682512f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-487a79ab elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"487a79ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-76e7123c\" data-id=\"76e7123c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af9368b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"af9368b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POSCH Markenpositionierung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35025259 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35025259\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2fccf3e4\" data-id=\"2fccf3e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-527774e5 animated-fast dce_masking-none elementor-widget elementor-widget-image\" data-id=\"527774e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Header.jpg\" height=\"1038\" width=\"1580\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Header.jpg 1580w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Header-300x197.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Header-1024x673.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Header-768x505.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Header-1536x1009.jpg 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" class=\"attachment-full size-full wp-image-3589 sp-no-webp\" alt=\"POSCH Markenpositionierung\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f335813 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"f335813\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b6e130\" data-id=\"25b6e130\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e25d44 elementor-widget elementor-widget-text-editor\" data-id=\"51e25d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn vielen Industrie&shy;segmenten \u00fcbernehmen<br>Unternehmen wie POSCH eine marktf\u00fchrende Rolle, oftmals fast unsichtbar f\u00fcr die breite \u00d6ffentlichkeit. POSCH ist ein Hidden Champion, der sich in \u00fcber 70 Jahren Unter&shy;nehmens- und Familien&shy;geschichte\u00a0zu einem internationalen Markt&shy;f\u00fchrer im Segment der Brennholz&shy;verarbeitungs\u00admaschinen entwickelt hat.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788d018 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788d018\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e06040c\" data-id=\"e06040c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99e814e dce_masking-none elementor-widget elementor-widget-image\" data-id=\"99e814e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog1.jpg\" height=\"520\" width=\"780\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog1.jpg 780w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog1-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog1-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" class=\"attachment-large size-large wp-image-3591 sp-no-webp\" alt=\"POSCH Katalog\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d1a0b2\" data-id=\"0d1a0b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd49ff dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6bd49ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog2.jpg\" height=\"520\" width=\"780\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog2.jpg 780w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog2-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog2-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" class=\"attachment-large size-large wp-image-3592 sp-no-webp\" alt=\"POSCH Katalog\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9a715a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9a715a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b04003\" data-id=\"9b04003\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aceae2d dce_masking-none elementor-widget elementor-widget-image\" data-id=\"aceae2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Visitenkarte.jpg\" height=\"520\" width=\"780\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Visitenkarte.jpg 780w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Visitenkarte-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Visitenkarte-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" class=\"attachment-large size-large wp-image-3594 sp-no-webp\" alt=\"POSCH Visitenkarten\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a195ef\" data-id=\"5a195ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247603a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"247603a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Bleistifte_.jpg\" height=\"520\" width=\"780\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Bleistifte_.jpg 780w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Bleistifte_-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Bleistifte_-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" class=\"attachment-large size-large wp-image-3593 sp-no-webp\" alt=\"POSCH Merchandise\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7330bde9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7330bde9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f81fcb\" data-id=\"31f81fcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bfeef18 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5bfeef18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein neuer Claim verdichtet den Kern der Marke zu einer Aussage, die \u00fcber alle Kommunikationskan\u00e4le transportiert und in der Bild- und Formensprache suggeriert wird.<\/p><p>\u00a0<\/p><p>Durch den Relaunch des Zentralkataloges gestalten\u00a0sich die Kategorisierungen transparenter und \u00fcbersichtlicher, gleichzeitig wurde der Endkunde mehr in den Fokus gestellt. \u00dcber Produktstorys und eine bessere\u00a0Beschreibung von technischen Raffinessen bzw. den USPs einzelner Produktkategorien, wird dem\u00a0Endkunden die unschlagbare Qualit\u00e4t und Innovationskraft der\u00a0POSCH Produkte er\u00f6ffnet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f73405c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f73405c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a86c4a8\" data-id=\"a86c4a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bb4282 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4bb4282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog_gr.jpg\" height=\"1038\" width=\"1580\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog_gr.jpg 1580w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog_gr-300x197.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog_gr-1024x673.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog_gr-768x505.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/2016-10-04-Posch-Katalog_gr-1536x1009.jpg 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" class=\"attachment-full size-full wp-image-3590 sp-no-webp\" alt=\"POSCH Katalog\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-576d0d4d en-more-projects elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"576d0d4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31afba1c\" data-id=\"31afba1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-5dcb0c53 elementor-widget elementor-widget-global elementor-global-1848 elementor-widget-text-editor\" data-id=\"5dcb0c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.engarde.net\/graz\/work\/\">ALLE PROJEKTE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41a6b18d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41a6b18d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ba27f2c\" data-id=\"2ba27f2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-background-color=\"big\" class=\"elementor-element elementor-element-2324b174 elementor-widget elementor-widget-en-footer\" data-id=\"2324b174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"en-footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"en-footer en-footer--mini en-footer--big\">\n\n\t\t\t<div class=\"en-container\">\n\n\t\t\t\t<ul class=\"en-footer__navigation_items\"><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.engarde.net\/graz\/kontakt\/\" class=\"en-footer__navigation_item_link\">Kontakt<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.facebook.com\/ThruTheHeart\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Facebook<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.instagram.com\/agentur_engarde\/\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Instagram<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"\/impressum\/\" class=\"en-footer__navigation_item_link\">Impressum<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POSCH Markenpositionierung In vielen Industrie&shy;segmenten \u00fcbernehmenUnternehmen wie POSCH eine marktf\u00fchrende Rolle, oftmals fast unsichtbar f\u00fcr die breite \u00d6ffentlichkeit. POSCH ist ein Hidden Champion, der sich in \u00fcber 70 Jahren Unter&shy;nehmens- und Familien&shy;geschichte\u00a0zu einem internationalen Markt&shy;f\u00fchrer im Segment der Brennholz&shy;verarbeitungs\u00admaschinen entwickelt hat. Ein neuer Claim verdichtet den Kern der Marke zu einer Aussage, die \u00fcber alle [&hellip;]<\/p>\n","protected":false},"featured_media":3589,"template":"","class_list":["post-3588","pt-project","type-pt-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/types\/pt-project"}],"version-history":[{"count":7,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3588\/revisions"}],"predecessor-version":[{"id":8231,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3588\/revisions\/8231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media\/3589"}],"wp:attachment":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media?parent=3588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}