{"id":3621,"date":"2020-10-14T11:34:44","date_gmt":"2020-10-14T09:34:44","guid":{"rendered":"https:\/\/www.engarde.net\/graz\/?post_type=pt-project&#038;p=3621"},"modified":"2022-11-04T15:29:49","modified_gmt":"2022-11-04T14:29:49","slug":"jede-dose-zaehlt","status":"publish","type":"pt-project","link":"https:\/\/www.engarde.net\/graz\/project\/jede-dose-zaehlt\/","title":{"rendered":"Jede Dose z\u00e4hlt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3621\" class=\"elementor elementor-3621\" data-elementor-post-type=\"pt-project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bfded3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bfded3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-675c12f5\" data-id=\"675c12f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f1baaca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6f1baaca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14197631\" data-id=\"14197631\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b258b26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b258b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jede Dose z\u00e4hlt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b6623b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b6623b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29609b56\" data-id=\"29609b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13c4352e animated-fast dce_masking-none elementor-widget elementor-widget-image\" data-id=\"13c4352e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Can-TV.gif\" height=\"520\" width=\"780\" class=\"attachment-full size-full wp-image-3625 sp-no-webp\" alt=\"Jede Dose zaehlt Animation\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8448ca1 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8448ca1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39932164\" data-id=\"39932164\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a83ea9 elementor-widget elementor-widget-text-editor\" data-id=\"13a83ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tF\u00fcr die europaweite Initiative \u201cevery can counts\u201d bzw. \u201cJede Dose z\u00e4hlt\u201d wurde EN GARDE von der Public Relations Agentur Ecker &amp; Partner beauftragt, eine starke Leitidee und ein ein&shy;gehendes Crosschannel-Kampagnendesign zu entwickeln, um damit die junge Zielgruppe zum Recycling von Getr\u00e4nke&shy;dosen zu motivieren.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5916c5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5916c5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63a4ce2\" data-id=\"63a4ce2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-942d335 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"942d335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Illustrationen-1024x265.jpg\" height=\"265\" width=\"1024\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Illustrationen-1024x265.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Illustrationen-300x78.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Illustrationen-768x199.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Illustrationen-1536x398.jpg 1536w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Illustrationen.jpg 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-large size-large wp-image-3627 sp-no-webp\" alt=\"Jede Dose zaehlt Illustration\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da74c69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da74c69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15c2ae4\" data-id=\"15c2ae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff217c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2ff217c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Poster_Slide2.jpg\" height=\"948\" width=\"1580\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Poster_Slide2.jpg 1580w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Poster_Slide2-300x180.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Poster_Slide2-1024x614.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Poster_Slide2-768x461.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Poster_Slide2-1536x922.jpg 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" class=\"attachment-full size-full wp-image-3630 sp-no-webp\" alt=\"Jede Dose zaehlt Poster\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54a1d1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a1d1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ac8964\" data-id=\"2ac8964\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1989801 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1989801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Cap.jpg\" height=\"520\" width=\"780\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Cap.jpg 780w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Cap-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Cap-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" class=\"attachment-large size-large wp-image-3626 sp-no-webp\" alt=\"Jede Dose zaehlt Merchandise\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ccc488\" data-id=\"3ccc488\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d81aff dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0d81aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/JDZ-Can-Balloon.gif\" height=\"520\" width=\"780\" class=\"attachment-large size-large wp-image-3624 sp-no-webp\" alt=\"Jede Dose zaehlt Animation\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fa2a505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fa2a505\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51676322\" data-id=\"51676322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2579711b animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2579711b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir hatten den Anspruch, ein illustratives Kampagnendesign zu entwickeln, das f\u00fcr spielerische Touchpoints wie Virtual Reality \u201cDosenwerfen\u201d, T-Shirts oder Social Media Kan\u00e4le funktioniert, ebenso aber f\u00fcr informelle Anwendungen wie Infografiken oder Advertorials. Au\u00dferdem wurde ein ansprechendes Video in Zusammenarbeit mit der Grazer Filmproduktion ShotShotShot erstellt. In den Mittelpunkt der Kommunikation haben wir die Dose selbst und ihre Verwandlung in Alltagsanwendungen wie Fahrr\u00e4der, Flugzeugen, Kopfh\u00f6rern, \u2026 gestellt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afca2cd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"afca2cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9791bf2\" data-id=\"9791bf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cb8ca2 dce_masking-none elementor-widget elementor-widget-video\" data-id=\"2cb8ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LN-yxKCI1f4&amp;feature=emb_logo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-495934f1 en-more-projects elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"495934f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7640eb07\" data-id=\"7640eb07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-52552d0f elementor-widget elementor-widget-global elementor-global-1848 elementor-widget-text-editor\" data-id=\"52552d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.engarde.net\/graz\/work\/\">ALLE PROJEKTE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-284219c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284219c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64712e1e\" data-id=\"64712e1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-background-color=\"big\" class=\"elementor-element elementor-element-4dc95942 elementor-widget elementor-widget-en-footer\" data-id=\"4dc95942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"en-footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"en-footer en-footer--mini en-footer--big\">\n\n\t\t\t<div class=\"en-container\">\n\n\t\t\t\t<ul class=\"en-footer__navigation_items\"><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.engarde.net\/graz\/kontakt\/\" class=\"en-footer__navigation_item_link\">Kontakt<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.facebook.com\/ThruTheHeart\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Facebook<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.instagram.com\/agentur_engarde\/\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Instagram<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"\/impressum\/\" class=\"en-footer__navigation_item_link\">Impressum<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jede Dose z\u00e4hlt F\u00fcr die europaweite Initiative \u201cevery can counts\u201d bzw. \u201cJede Dose z\u00e4hlt\u201d wurde EN GARDE von der Public Relations Agentur Ecker &amp; Partner beauftragt, eine starke Leitidee und ein ein&shy;gehendes Crosschannel-Kampagnendesign zu entwickeln, um damit die junge Zielgruppe zum Recycling von Getr\u00e4nke&shy;dosen zu motivieren. Wir hatten den Anspruch, ein illustratives Kampagnendesign zu entwickeln, [&hellip;]<\/p>\n","protected":false},"featured_media":3625,"template":"","class_list":["post-3621","pt-project","type-pt-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/types\/pt-project"}],"version-history":[{"count":7,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3621\/revisions"}],"predecessor-version":[{"id":8222,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3621\/revisions\/8222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media\/3625"}],"wp:attachment":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media?parent=3621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}