{"id":3659,"date":"2020-10-14T11:58:29","date_gmt":"2020-10-14T09:58:29","guid":{"rendered":"https:\/\/www.engarde.net\/graz\/project\/alpengluehn-buechli\/"},"modified":"2022-11-04T15:30:18","modified_gmt":"2022-11-04T14:30:18","slug":"gutesende","status":"publish","type":"pt-project","link":"https:\/\/www.engarde.net\/graz\/project\/gutesende\/","title":{"rendered":"GRAWE #GutesEnde Kampagne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3659\" class=\"elementor elementor-3659\" data-elementor-post-type=\"pt-project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bfded3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bfded3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-675c12f5\" data-id=\"675c12f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f1baaca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6f1baaca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14197631\" data-id=\"14197631\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b258b26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b258b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GRAWE #GutesEnde<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b6623b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b6623b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29609b56\" data-id=\"29609b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13c4352e animated-fast dce_masking-none elementor-widget elementor-widget-image\" data-id=\"13c4352e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Hai_ExtensionPoster-1.jpg\" height=\"1029\" width=\"1580\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Hai_ExtensionPoster-1.jpg 1580w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Hai_ExtensionPoster-1-300x195.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Hai_ExtensionPoster-1-1024x667.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Hai_ExtensionPoster-1-768x500.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Hai_ExtensionPoster-1-1536x1000.jpg 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" class=\"attachment-full size-full wp-image-3665 sp-no-webp\" alt=\"GRAWE #GutesEnde OOH\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8448ca1 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8448ca1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39932164\" data-id=\"39932164\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a83ea9 elementor-widget elementor-widget-text-editor\" data-id=\"13a83ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Junge Leute zwischen 15 und 25 sind davon \u00fcberzeugt, unverwundbar zu sein. Das ist an sich etwas Sch\u00f6nes. Es sei denn, man will ihnen Versicherungen verkaufen. Wie schafft man es also, eine junge Zielgruppe f\u00fcr Versicherungen zu begeistern?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5916c5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5916c5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63a4ce2\" data-id=\"63a4ce2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-942d335 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"942d335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Katze_Herrengasse.jpg\" height=\"963\" width=\"1580\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Katze_Herrengasse.jpg 1580w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Katze_Herrengasse-300x183.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Katze_Herrengasse-1024x624.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Katze_Herrengasse-768x468.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Katze_Herrengasse-1536x936.jpg 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" class=\"attachment-full size-full wp-image-3666 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54a1d1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a1d1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ac8964\" data-id=\"2ac8964\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1989801 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1989801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Yeti_Herrengasse1.jpg\" height=\"520\" width=\"780\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Yeti_Herrengasse1.jpg 780w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Yeti_Herrengasse1-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Yeti_Herrengasse1-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" class=\"attachment-large size-large wp-image-3667 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ccc488\" data-id=\"3ccc488\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d81aff dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0d81aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Einhorn_Dietrichsteinplatz.jpg\" height=\"520\" width=\"780\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Einhorn_Dietrichsteinplatz.jpg 780w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Einhorn_Dietrichsteinplatz-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/Einhorn_Dietrichsteinplatz-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" class=\"attachment-full size-full wp-image-3664 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fa2a505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fa2a505\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51676322\" data-id=\"51676322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2579711b animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2579711b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir machen das wie beim Angeln. Zuerst werfen wir einen K\u00f6der aus. Und unser K\u00f6der sind spannende Geschichten. Damit machen wir unsere Zielgruppe neugierig. Hungrig. Wir lassen Sie anbei\u00dfen. Und wenn wir sie am Haken haben, tauchen sie mit uns nach und nach in die Welt der Versicherungen ein. Klingt gut, oder? Aber was hei\u00dft das konkret? Unter dem Motto \u201cMit GRAWE sidebyside hat jede Geschichte ein #GutesEnde\u201d haben wir ein digitales Storytelling-Format entwickelt, das von einer au\u00dfergew\u00f6hnlichen Out-Of-Home Kampagne und Guerilla-Ma\u00dfnahmen begleitet wird.<\/p><p>\u00a0<\/p><p>Dass ungew\u00f6hnliche Touchpoints wie Poster am stillen \u00d6rtchen von Studenten-Lokalen und eine smarte Social Media Content Strategie inkl. einer Influencer-Kampagne ebenfalls Teil der Kampagne waren, brauchen wir nicht extra zu erw\u00e4hnen, oder?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f80c1a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f80c1a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce2acba\" data-id=\"ce2acba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624a20a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"624a20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/24Bogenplakate.jpg\" height=\"1055\" width=\"1580\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/24Bogenplakate.jpg 1580w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/24Bogenplakate-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/24Bogenplakate-1024x684.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/24Bogenplakate-768x513.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2020\/10\/24Bogenplakate-1536x1026.jpg 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" class=\"attachment-full size-full wp-image-3662 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc11298 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cc11298\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a132869\" data-id=\"a132869\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd0724 dce_masking-none elementor-widget elementor-widget-video\" data-id=\"6dd0724\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=uR7Y_X76z5I&amp;feature=emb_logo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-495934f1 en-more-projects elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"495934f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7640eb07\" data-id=\"7640eb07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-52552d0f elementor-widget elementor-widget-global elementor-global-1848 elementor-widget-text-editor\" data-id=\"52552d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.engarde.net\/graz\/work\/\">ALLE PROJEKTE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-284219c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284219c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64712e1e\" data-id=\"64712e1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-background-color=\"big\" class=\"elementor-element elementor-element-4dc95942 elementor-widget elementor-widget-en-footer\" data-id=\"4dc95942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"en-footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"en-footer en-footer--mini en-footer--big\">\n\n\t\t\t<div class=\"en-container\">\n\n\t\t\t\t<ul class=\"en-footer__navigation_items\"><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.engarde.net\/graz\/kontakt\/\" class=\"en-footer__navigation_item_link\">Kontakt<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.facebook.com\/ThruTheHeart\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Facebook<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.instagram.com\/agentur_engarde\/\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Instagram<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"\/impressum\/\" class=\"en-footer__navigation_item_link\">Impressum<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GRAWE #GutesEnde Junge Leute zwischen 15 und 25 sind davon \u00fcberzeugt, unverwundbar zu sein. Das ist an sich etwas Sch\u00f6nes. Es sei denn, man will ihnen Versicherungen verkaufen. Wie schafft man es also, eine junge Zielgruppe f\u00fcr Versicherungen zu begeistern? Wir machen das wie beim Angeln. Zuerst werfen wir einen K\u00f6der aus. Und unser K\u00f6der [&hellip;]<\/p>\n","protected":false},"featured_media":3665,"template":"","class_list":["post-3659","pt-project","type-pt-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/types\/pt-project"}],"version-history":[{"count":7,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3659\/revisions"}],"predecessor-version":[{"id":8235,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/3659\/revisions\/8235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media\/3665"}],"wp:attachment":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media?parent=3659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}