{"id":7586,"date":"2022-10-24T11:28:02","date_gmt":"2022-10-24T09:28:02","guid":{"rendered":"https:\/\/www.engarde.net\/graz\/?post_type=pt-project&#038;p=7586"},"modified":"2023-04-14T16:07:45","modified_gmt":"2023-04-14T14:07:45","slug":"impfkampagne-stadt-graz","status":"publish","type":"pt-project","link":"https:\/\/www.engarde.net\/graz\/project\/impfkampagne-stadt-graz\/","title":{"rendered":"Impfkampagne Stadt Graz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7586\" class=\"elementor elementor-7586\" data-elementor-post-type=\"pt-project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e9d4b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e9d4b4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a987f05\" data-id=\"4a987f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50f7a554 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"50f7a554\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-669808a9\" data-id=\"669808a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-635629d4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"635629d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impfkampagne <br>Graz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4704fe8f elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"4704fe8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-201e26ee\" data-id=\"201e26ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ded95ae dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ded95ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13.jpg\" height=\"1300\" width=\"1920\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13.jpg 1920w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-300x203.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-1024x693.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-768x520.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-1536x1040.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" class=\"attachment-image_landscape_1920 size-image_landscape_1920 wp-image-7892 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e00d9f1 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"e00d9f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0957015\" data-id=\"0957015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4db99b4 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4db99b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-responsive.jpg\" height=\"1300\" width=\"1300\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-responsive.jpg 1300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-responsive-300x300.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-responsive-1024x1024.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-responsive-150x150.jpg 150w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-13-responsive-768x768.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" class=\"attachment-image_landscape_1920 size-image_landscape_1920 wp-image-7895 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c117882 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5c117882\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71d8c388\" data-id=\"71d8c388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b9338ae elementor-widget elementor-widget-text-editor\" data-id=\"5b9338ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Werbung f\u00fcr<\/span><span style=\"font-weight: 400;\"> Produkte machen<\/span><span style=\"font-weight: 400;\">, die an und f\u00fcr sich schon begehrenswert sind, ist nicht so schwer. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Aber wie ist das mit Werbung f\u00fcr Dinge, die eigentlich niemand haben will?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6c3cf4 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d6c3cf4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb7f49c\" data-id=\"cb7f49c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d509db9 animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d509db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-7-2048x1337.jpg\" height=\"1337\" width=\"2048\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-7-2048x1337.jpg 2048w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-7-300x196.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-7-1024x668.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-7-768x501.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-7-1536x1002.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7721 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-240a641e animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"240a641e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b7ade07\" data-id=\"5b7ade07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d18c36b animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d18c36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unsere Mission war, das \u00fcberstrapazierte und unliebsame Thema Impfung mit einer Kampagne <\/span><span style=\"font-weight: 400;\">im ersten Schritt<\/span><span style=\"font-weight: 400;\"> wieder in die Medien zu bringen und damit zum \u00f6ffentlichen Gespr\u00e4chsstoff zu machen. Und zwar in einer Zeit, wo bereits alles gesagt wurde. Oder etwa nicht?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Gegen Ende des Sommers und damit zu einer Zeit, an der alle davon \u00fcberzeugt waren, Corona sei l\u00e4ngst vorbei \u2013 wieder einmal \u2013 war es unsere Aufgabe, das Thema mit einer Kampagne wieder aktuell zu machen und damit die Bev\u00f6lkerung dazu zu bringen, \u00fcber ihren Impfstatus nachzudenken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ef7bbc animated-slow elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7ef7bbc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa7d85\" data-id=\"1aa7d85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362e231 animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"362e231\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1154\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7694\" alt=\"\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6.jpg 1920w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-300x180.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-1024x615.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-768x462.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-1536x923.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd79ae5 animated-slow elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"dd79ae5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da6f180\" data-id=\"da6f180\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13bb882 animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"13bb882\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-responsive.jpg\" height=\"1154\" width=\"1154\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-responsive.jpg 1154w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-responsive-300x300.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-responsive-1024x1024.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-responsive-150x150.jpg 150w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-6-responsive-768x768.jpg 768w\" sizes=\"(max-width: 1154px) 100vw, 1154px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7894 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b3c41f animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7b3c41f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579013d\" data-id=\"579013d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#000000\" class=\"elementor-element elementor-element-b15fa1e elementor-widget elementor-widget-heading\" data-id=\"b15fa1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Idee<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9c95c animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ce9c95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wir wussten, dass jede Aufforderung zur Impfung zu diesem Zeitpunkt lediglich eine Reaktion ausl\u00f6sen w\u00fcrde, maximal zwei: Aversion oder Ignoranz. Darum w\u00e4hlten wir mit unserer Kampagne einen anderen Weg.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Mit einer provokanten Teaser-Phase machten wir das Thema \u00fcber Nacht wieder aktuell und brachten die Impfung wieder in aller Munde. Unter anderem sogar in den von Armin Wolf \u2013 einem der reichweitenst\u00e4rksten Multiplikatoren des Landes.<\/span><\/p><p><span style=\"font-weight: 400;\">Damit war die erste Phase der Kampagne \u2013 die sogenannte Irritations-Phase erfolgreich abgeschlossen. Denn das ganze Land machte sich pl\u00f6tzlich wieder Gedanken \u00fcber die Impfung.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c1abe animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"36c1abe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d471d7b\" data-id=\"d471d7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64aa5d0 dce_masking-none elementor-widget elementor-widget-video\" data-id=\"64aa5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Video-Kommentare.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d11a8 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"70d11a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d12660\" data-id=\"8d12660\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#000000\" class=\"elementor-element elementor-element-5b7fb9a elementor-widget elementor-widget-heading\" data-id=\"5b7fb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Strategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642d333 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"642d333\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Im n\u00e4chsten Schritt stellten wir Fragen, die sich jeder schon mal gestellt hat, in den \u00f6ffentlichen Raum, um die Menschen da abzuholen, wo sie aktuell standen. Bei viel Unsicherheit.<\/span><\/p><p><span style=\"font-weight: 400;\">Begleitende Ma\u00dfnahmen waren eine gro\u00df angelegte Beratungs- und Informationsoffensive von ausgebildeten Impf-Beratern der Stadt Graz, die Antworten auf genau diese Fragen gaben.<\/span><\/p><p><span style=\"font-weight: 400;\">In der dritten und letzten Phase ging es um die Aktivierung, sprich letztendlich darum, die Bev\u00f6lkerung dazu zu bringen, sich impfen zu lassen. In dieser Phase der Kampagne bedienten wir uns humorvollen Botschaften, um das Thema mit einem Augenzwinkern den Menschen so sympathisch wie m\u00f6glich n\u00e4herzubringen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632fe83 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"632fe83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-990e2c7\" data-id=\"990e2c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9f627d animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e9f627d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-CL-P2-2_1920.jpg\" height=\"1280\" width=\"1920\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-CL-P2-2_1920.jpg 1920w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-CL-P2-2_1920-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-CL-P2-2_1920-1024x683.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-CL-P2-2_1920-768x512.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-CL-P2-2_1920-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7709 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65672d5 animated-slow elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"65672d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ca4496\" data-id=\"4ca4496\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deec90d animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"deec90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8.jpg\" height=\"1280\" width=\"1920\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8.jpg 1920w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-1024x683.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-768x512.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7726 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-702a0ba animated-slow elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"702a0ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c767939\" data-id=\"c767939\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf2e0cf animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cf2e0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-responsive.jpg\" height=\"1280\" width=\"1280\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-responsive.jpg 1280w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-responsive-300x300.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-responsive-1024x1024.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-responsive-150x150.jpg 150w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-8-responsive-768x768.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7899 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3b374c animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a3b374c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88b7c7f\" data-id=\"88b7c7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7035dcb animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7035dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Cover-1248x1080-1.jpg\" height=\"1080\" width=\"1248\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Cover-1248x1080-1.jpg 1248w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Cover-1248x1080-1-300x260.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Cover-1248x1080-1-1024x886.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Cover-1248x1080-1-768x665.jpg 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7601 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b9f55a8\" data-id=\"b9f55a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90bff0b dce_masking-none elementor-widget elementor-widget-image\" data-id=\"90bff0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Fremdsprachen-1248x1080_-1024x886.jpg\" height=\"886\" width=\"1024\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Fremdsprachen-1248x1080_-1024x886.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Fremdsprachen-1248x1080_-300x260.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Fremdsprachen-1248x1080_-768x665.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-Fremdsprachen-1248x1080_.jpg 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-large size-large wp-image-7723 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90a736a animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"90a736a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccdbe28\" data-id=\"ccdbe28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc0dd39 dce_masking-none elementor-widget elementor-widget-video\" data-id=\"dc0dd39\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Folder-video2-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2520671 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2520671\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-406ff00\" data-id=\"406ff00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3508c2a animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3508c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-16Bg_P3_2_1920.jpg\" height=\"1280\" width=\"1920\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-16Bg_P3_2_1920.jpg 1920w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-16Bg_P3_2_1920-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-16Bg_P3_2_1920-1024x683.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-16Bg_P3_2_1920-768x512.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-16Bg_P3_2_1920-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7724 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa8e2d3 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"aa8e2d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9841fb1\" data-id=\"9841fb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0dfbff dce_masking-none elementor-widget elementor-widget-video\" data-id=\"d0dfbff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-CD-Phase-3-3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dfef48 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9dfef48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28e2a02\" data-id=\"28e2a02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caa3f7a animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"caa3f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-11.jpg\" height=\"1280\" width=\"1920\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-11.jpg 1920w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-11-300x200.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-11-1024x683.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-11-768x512.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-OOH-11-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" class=\"attachment-2048x2048 size-2048x2048 wp-image-7758 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6503d3b animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6503d3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9cd63bf\" data-id=\"9cd63bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17c1e46 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"17c1e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Shirt-1080x1248-1-1024x886.png\" class=\"attachment-large size-large wp-image-7681\" alt=\"\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Shirt-1080x1248-1-1024x886.png 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Shirt-1080x1248-1-300x260.png 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Shirt-1080x1248-1-768x665.png 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Shirt-1080x1248-1.png 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cedb08\" data-id=\"4cedb08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7886b dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1e7886b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Drinks-1-1024x886.jpg\" height=\"886\" width=\"1024\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Drinks-1-1024x886.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Drinks-1-300x260.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Drinks-1-768x665.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/GRA-Drinks-1.jpg 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-large size-large wp-image-7762 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f470ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f470ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7c8a4c\" data-id=\"f7c8a4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01fc39b animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"01fc39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/Graz-Kampagne-Impfbus.jpg\" height=\"1714\" width=\"2560\" srcset=\"https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/Graz-Kampagne-Impfbus.jpg 2560w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/Graz-Kampagne-Impfbus-300x201.jpg 300w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/Graz-Kampagne-Impfbus-1024x686.jpg 1024w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/Graz-Kampagne-Impfbus-768x514.jpg 768w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/Graz-Kampagne-Impfbus-1536x1028.jpg 1536w, https:\/\/www.engarde.net\/graz\/wp-content\/uploads\/sites\/3\/2022\/10\/Graz-Kampagne-Impfbus-2048x1371.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" class=\"attachment-full size-full wp-image-7834 sp-no-webp\" alt=\"\" \/> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e68231d en-more-projects elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e68231d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fb7524f\" data-id=\"4fb7524f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-5138e697 elementor-widget elementor-widget-global elementor-global-1848 elementor-widget-text-editor\" data-id=\"5138e697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.engarde.net\/graz\/work\/\">ALLE PROJEKTE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-2388e896 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"2388e896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.engarde.net\/graz\/project\/jku-image-kampagne\/\" class=\"elementor-icon elementor-animation-pulse-shrink\" tabindex=\"-1\" aria-label=\"JKU Linz \u2014 Kampagne\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"65.087\" height=\"52.319\" viewBox=\"0 0 65.087 52.319\"><g id=\"Group_238\" data-name=\"Group 238\" transform=\"translate(-926.023 -6395.245)\"><path id=\"Path_210\" data-name=\"Path 210\" d=\"M2293,6587.167l24.746,24.746L2293,6636.659\" transform=\"translate(-1329.464 -190.508)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"4\"><\/path><line id=\"Line_58\" data-name=\"Line 58\" x1=\"62.09\" transform=\"translate(926.023 6421.401)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"4\"><\/line><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.engarde.net\/graz\/project\/jku-image-kampagne\/\" >\n\t\t\t\t\t\t\tJKU Linz \u2014 Kampagne\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-23ee3d8f elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"23ee3d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.engarde.net\/graz\/project\/haindl-muehle-brand-identity\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Haindl M\u00fchle \u2014 Branding\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"65.087\" height=\"52.319\" viewBox=\"0 0 65.087 52.319\"><g id=\"Group_238\" data-name=\"Group 238\" transform=\"translate(-926.023 -6395.245)\"><path id=\"Path_210\" data-name=\"Path 210\" d=\"M2293,6587.167l24.746,24.746L2293,6636.659\" transform=\"translate(-1329.464 -190.508)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"4\"><\/path><line id=\"Line_58\" data-name=\"Line 58\" x1=\"62.09\" transform=\"translate(926.023 6421.401)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"4\"><\/line><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.engarde.net\/graz\/project\/haindl-muehle-brand-identity\/\" >\n\t\t\t\t\t\t\tHaindl M\u00fchle \u2014 Branding\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-373d2835 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"373d2835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.engarde.net\/graz\/project\/center-west-branding\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Center West \u2014 Branding &amp; Kampagne\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"65.087\" height=\"52.319\" viewBox=\"0 0 65.087 52.319\"><g id=\"Group_238\" data-name=\"Group 238\" transform=\"translate(-926.023 -6395.245)\"><path id=\"Path_210\" data-name=\"Path 210\" d=\"M2293,6587.167l24.746,24.746L2293,6636.659\" transform=\"translate(-1329.464 -190.508)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"4\"><\/path><line id=\"Line_58\" data-name=\"Line 58\" x1=\"62.09\" transform=\"translate(926.023 6421.401)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"4\"><\/line><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.engarde.net\/graz\/project\/center-west-branding\/\" >\n\t\t\t\t\t\t\tCenter West \u2014 Branding &amp; Kampagne\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7af0230a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7af0230a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80e72ba\" data-id=\"80e72ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-background-color=\"big\" class=\"elementor-element elementor-element-5c563cc3 elementor-widget elementor-widget-en-footer\" data-id=\"5c563cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"en-footer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"en-footer en-footer--mini en-footer--big\">\n\n\t\t\t<div class=\"en-container\">\n\n\t\t\t\t<ul class=\"en-footer__navigation_items\"><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.engarde.net\/graz\/kontakt\/\" class=\"en-footer__navigation_item_link\">Kontakt<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.facebook.com\/ThruTheHeart\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Facebook<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"https:\/\/www.instagram.com\/agentur_engarde\/\" class=\"en-footer__navigation_item_link\" rel=\"noopener\">Instagram<\/a><\/li><li class=\"en-footer__navigation_item\"><a href=\"\/impressum\/\" class=\"en-footer__navigation_item_link\">Impressum<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Impfkampagne Graz Werbung f\u00fcr Produkte machen, die an und f\u00fcr sich schon begehrenswert sind, ist nicht so schwer. Aber wie ist das mit Werbung f\u00fcr Dinge, die eigentlich niemand haben will? Unsere Mission war, das \u00fcberstrapazierte und unliebsame Thema Impfung mit einer Kampagne im ersten Schritt wieder in die Medien zu bringen und damit zum [&hellip;]<\/p>\n","protected":false},"featured_media":7834,"template":"","class_list":["post-7586","pt-project","type-pt-project","status-publish","has-post-thumbnail","hentry","tx-project-category-campaign"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/7586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/types\/pt-project"}],"version-history":[{"count":7,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/7586\/revisions"}],"predecessor-version":[{"id":9533,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/project\/7586\/revisions\/9533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media\/7834"}],"wp:attachment":[{"href":"https:\/\/www.engarde.net\/graz\/wp-json\/wp\/v2\/media?parent=7586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}