Introducing: Generation Z
Generation Z are born after 1995 and they are considered the future of global economy. By 2020 this generation will be the largest group of consumers worldwide. In the U.S., Europe and the BRIC states they will make up to 40% of the consumers and 10% in the rest of the world. Even now they are enormously important for the economy and marketers, as already 93% of household purchases are influenced by generation Z, especially services and goods regarding travel, food, household goods and furniture.