The competition on the market has never been as fierce as it is nowadays. Consumers are becoming more savvy, making more informed purchase decisions and valuing the opinions of their peers. With the help of the Internet, products from all around the world are easily accessible, underlining the necessity of brands to be distinguishable in order to stand out to the consumer. One way to stand out is to connect with consumers via their senses and to be able to create subconscious triggers and stimuli. With the daily display of thousands of products, the stimulation of the basic senses may be a way to be distinguishable and appealing to the consumer.
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This article gives an overview of sensory marketing in general, our five senses and the efforts of digital brands to enable haptical touchpoints for customers.
Learn more about sensory marketing, the influence it has on the customer experience and how a company can differentiate itself from its competitors.
With these five marketing successes of brands, inspiration for engaging a company’s customers with all senses can be drawn.
Sensory marketing can support a successful marketing strategy if the following aspects are taken into consideration.